I guess this "pump up" marketing video is strategically planned and targeted at the audience in Miami. I would tend to think that basketball fans would get pumped up by things like basketball highlights, but I guess people in Miami get pumped up by watching a music video/fashion show
DeShawn Stevenson, a key member of the 2011 NBA Champion Dallas Mavericks, is miffed that Dwyane Wade and LeBron James are getting more commercial endorsements than ever despite the fact that their Miami Heat lost in the NBA Finals.
Several of the NBA's most popular stars have decided to launch a tour around the world, while the NBA lock out threatens their season. The tour will consist of 6 games riddled with all-star talent including:
ESPN is reporting that LeBron, Wade, and Bosh will take the floor together for the first time since Dirk Nowitski and the Mavs ended their season in the NBA Finals back in June. LeBron, along with a host of other NBA All-Stars will play an exhibition game on the Florida International University campus in early October with the teams split by endorsement, one team being the Jordan (Nike) brand, and another as just Nike.
Dwyane Wade has been given the National Fatherhood Award by the National Fatherhood Initiative (NFI) for his dedication and commitment to his sons, Zaire and Zion, since his recent custody battle victory.