This has to be one of the best Nike commercials ever. The boy in this video, Nathan, is like Cinderella for fat kids. I’m not in any way inspired, but I’m happy for this boy, and can’t help but think “good for you.”
The problem with fat people is that, more often than not, it’s not genetic. Usually, they’re disgusting us by ordering a three entree plate and an extra egg roll at Panda Express. They’re asking for more chow-mein, while most of us feel guilty for even being in there. It so much worse when we see parents take their kids to these kind of places and let them have their way with the menu with no concern for their future health, happiness or sex life because kids don’t know what’s good for them.
Nathan is barely running, most people can walk this fast, but the point is he’s trying. I can picture him passing on dessert, after he’s finished up this jog, and vehemently asserting to his over indulgent mother that he’s on a diet. It’s what we want to see. No one gets more props than a fat person who’s willing to eat less food and exercise.
For the Record: this ad is incredibly smart for recognizing the “feel good” story we all experience when a we see a fatty sweating through their shirt, jogging past us on the sidewalk. It’s also genius to shift targeting towards non-athletes. Over-weight people gave up on a Lolo Jones or a Michael Jordan body a long time ago; it’s not achievable to them, but seeing Nathan chugging his little heart out up the street might, at the very least, inspire them to buy some Nikes and take em for a spin around the block. That is, until they make it home and have to douse themselves with water and hyperventilate, maybe even spend an hour holding back throw up, all before tossing the shoes in the back of the closet, never to be seen or heard from again.
Not all obese people have Nathan’s dedication for greatness…