This has to be one of the best Nike commercials ever. The boy in this video, Nathan, is like Cinderella for fat kids. I’m not in any way inspired, but I’m happy for this boy, and can’t help but think “good for you.”
The problem with fat people is that, more often than not, it’s not genetic. Usually, they’re disgusting us by getting the three entree plate, with an extra egg roll, at Panda Express and asking for more chow-mein and sauce, while most of us feel guilty for even being in there. When parents take their kids to these kind of places and let them have their way with the menu, with no concern for their future health, happiness or sex life it’s double, “shame on you” gross.
This kid’s barely running. Most people can walk this fast, but it’s what we want to see. No one gets more props than a fat person who’s willing to eat less food and exercise. I can picture Nathan passing on dessert and vehemently asserting to his over indulgent mother that he’s on a diet.
For the Record: this ad is incredibly smart for recognizing the “feel good” story we all experience when a we see a fatty sweat all the way through their shirt, while they jog past us on the sidewalk. It’s also genius to shift targeting towards non-athletes. Over-weight people gave up on a Lolo Jones or a Michael Jordan body a long time ago; it’s not achievable to them, but seeing Nathan chugging his little heart out up the street might, at the very least, inspire them to buy some Nikes and take em for a spin around the block. That is, before they make it back home, douse themselves with water, hyperventilate, try to not throw up for the next hour, and toss the shoes in the back of the closet, never to be seen or heard from again.
Not all obese people have Nathan’s dedication for greatness…