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The Chicago Bulls and the Miami Heat played to a thrilling finish on Sunday, with the hometown Heat notching a 97-93 victory. Carlos Boozer, a Miami resident, had his family…
The Miami Heat unveiled all black jerseys for their Thursday night game against the Lakers. Even without Dwayne Wade the gun metal clad Heat were able to breeze by…
I guess this "pump up" marketing video is strategically planned and targeted at the audience in Miami. I would tend to think that basketball fans would get pumped up…
As a financial institution Miami is nothing like the markets in New York, Los Angeles, Boston or Chicago, because they are not as big and don't have the same…
According to ESPN.com, Heat GM Pat Riley is trying to lure the former Buckeye standout to South Beach. Oden is a restricted free agent and has a qualifying…
The return of the NBA season brings new marketing campaigns, and the Celtics new slogan "I AM A CELTIC" seeks to differentiate Boston fans from the star-gazers in LA, and…
While the Ohio State Buckeyes were giving Mike Krzyzewski and the Duke Blue Devils their worst loss of Coach K's career, former Buckeye standouts littered the crowd for the prime…
DeShawn Stevenson, a key member of the 2011 NBA Champion Dallas Mavericks, is miffed that Dwyane Wade and LeBron James are getting more commercial endorsements than ever despite the fact…
Apparently the Miami Herald's Linda Robertson understands the homeless. You see, Linda went to a Thanksgiving charity event held by the Miami Heat and asked a few of the…