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According to Adrian Wojnarowski over at Yahoo Sports, the Lakers are finalizing a deal that would bring New Orleans Hornets All-Star point guard, Chris Paul to LA in three team…
The return of the NBA season brings new marketing campaigns, and the Celtics new slogan "I AM A CELTIC" seeks to differentiate Boston fans from the star-gazers in LA, and…
When a super-star begins to fade and lose its shine, its brilliance, they take the time to reflect on their time spent being brighter than the masses. Their jealousy of…
With the first month of the NBA season already scratched from the calendar, it's beginning to look as though we won't see any games until after Christmas, but for some…
Kobe's Nike sponsored Tour of Italy has been well-publicized in large part due to his verbal agreement with Virtus Bologna, but he's also starring in a short movie sponsored by…
Last week, Virtus Bologna, an professional team in Italy offered Kobe Bryant somewhere between 5 and 6.5 million dollars ot join the team during the NBA lockout. Kobe sent in…
NBA 2K12 has released screenshots of both Kobe Bryant and LeBron James next to their in-game ratings, and according to 2K Sports, LeBron is a 98 and Kobe is only…
Shaquille O'Neal has been a statue for years, but now it's official on the campus of LSU, as the school honored the school's biggest superstar with his likeness sculpted in…
I don't think the word star could be used any more loosely, but Ron Artest will join Hope Solo and Kristen Cavallari on the CBS dancing competition Dancing with…